Nature of Business
Digital innovation that improves lives
As Thailand’s leading telecom-tech company, True Corporation empowers people and businesses with connected solutions that advance society sustainably. The True and dtac networks offer an unrivalled voice and data experience throughout Thailand. Building on our superlative connectivity services, our smart solutions enable digital progress to better play, work, learn and grow.
Mobile subscribers
47.5
Online subscribers
3.3
Making life easier, safer, and more productive
Our network delivers ultra-high-speed mobile and fixed broadband experiences across seven spectrum bands, the most in Thailand. With 5G in all 77 provinces and Wi-Fi at over 140,000 hot spots, our customers can always enjoy a rich digital ecosystem of entertainment, smart homes, security solutions, healthcare and much more.
Pay TV subscribers
1.1
Advancing Thailand’s businesses with digital technology
For Thailand’s SMEs and large enterprises, True accelerates the adoption of IoT, cloud, AI and 5G technologies by building digital transformation platforms on the most robust connectivity solutions.
Our commitment to a sustainable future
True Corporation vows to have a positive impact on our customers, employees, investors, partners and the communities in which we operate. To ensure this, our talented teams adhere to the highest international standards in governance, reporting and operations.
Vision
To be Thailand’s leading telecom-tech company, advancing the lives of Thai people sustainably and propelling businesses to the forefront of the digital economy.
Mission
To build a strong tech ecosystem of digital talent and capabilities, To provide innovative services which improve our customers’ lives, and To support a sustainable society
Key Figures
Our Business Verticals
Service Revenue
32.7
Subscribers
Prepaid : 32.4
Postpaid : 15.2
Service Revenue
6.4
Subscribers
3.3
Service Revenue
1.3
Subscribers
1.1
Our Strategy
4 Big Moves
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- We are elevating end-to-end customer experience by strengthening network leadership through the delivery of best-in-class 5G speeds. In parallel, True Online is accelerating network modernization to enhance reliability, performance, and the full customer journey from installation to service care. We are also making advancements in delivering a digital first experience across all touchpoints by ensuring customers enjoy simple and seamless interactions. We empower our frontline team through a nano-cluster CEO way of working, connecting closely with customers for more granular and effective execution.
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Consumer : We are shifting from “Winning Individuals” to “Winning the Whole Family” to increase household value through mobile and home convergence.
Business : B2B is another important area of growth opportunity, True is evolving from a product centric approach to becoming a trusted solutions partner for enterprises and SMEs, while also strengthening partnerships with global hyperscalers.
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- AI will serve as a core engine across True’s operations, from strategic decision-making and operational efficiency to delivering superior customer experiences. From 2026 onwards, we will accelerate the AI transformation journey focusing on “AI for All”, expanding AI literacy and access across employees, customers and society; AI as a Growth Engine, developing new AI-driven products and enhancing customer experience; and AI-Powered Operations, enabling scale, efficiency, automation and operational excellence.
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- It’s all about our people. The company is committed to continuously investing in talent capability building and leadership development, while intensively strengthening digital and AI capabilities across all levels. We aim to upskill 100% of our employees with foundational AI skills by 2026, building true talent for tomorrow and driving the organization toward Organizational Excellence. Together, as one team, we will continue to reinforce a purpose-driven culture that supports performance and puts our customers at the heart of everything we do.
Our Strategy
True's strategy rests on three-must win battles to realize our ambition to be a telecom-tech leader that empowers people and businesses to get the most out of technology.
Shareholder Structure
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